About Designer

Introducing the anywhere and everyday apparels !!! So pull up all your quirky socks and get set to roll with Ananya Modi Jain.

Having studied and lived in New York and Milan, Ananya has experience of international fashion trends and styles. She graduated with a BFA in Womenswear from Parsons, New York, and a Masters in Luxury Accessory Design and Management from Institute Marangoni, Milan. Yet, her Indian roots, values, and aesthetics always topped her priority. That’s why ‘Made in India’ products became her mission and now is her vision.

About the Label

Ananya felt the absence of a home grown premium urban wear brand that would empower the urban values in the youth. Having said that, she built ALL2DEFY the very first Indian urban wear in 2018, with the aim to empower those who wear it yet stay comfortable and look chic.

So now with Ananya on board get ready to say helloooww to our quirky patterns that will stand out while highlighting social taboos like gender equality and body positivity. Ananya has truly worked her way up to this day where she has built a brand to inspire her customers.

Let us all welcome the, ‘Woke Up Like This‘, collection of ALL2DEFY that will redefine youth culture with a dose of sassiness. Woke up Like This collection will add a fresh urban twist to your wardrobe with vibrant prints and distinctive embroidery. Let’s join hands and reflect our urban youth values with Ananya Modi !.


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