Meet the founder sisters of the chikankari brand UNDYED, Smriti & Vertika, a designer and an engineer.
Smriti is a NIFT graduate, while Vertika is a qualified engineer. Being fashion-enthusiastic all life and brought up in the city of the chikankari craft—Lucknow. Their love for the craft inspired them to launch the brand. One brings fashion industry experience to the brand, while the other brings a strong knowledge of manufacturing and finance. Making them strong female entrepreneurs.
About the Label
UNDYED is an exquisite chikankari brand offering you a contemporary version of the craft for the modern-day customer.
At Undyed, along with revamping the art, they also help you diversify your wardrobe, making sure the essence of the craft is kept intact in every artfully handmade design. Their brand is not only providing their customers with authentic hand-embroidered chikankari products but also celebrates womanhood. By providing employment opportunities to the women houseworkers in nearby villages.
“Our company is completely run by women from managing, stitching, embroidery to delivery.”
MADE WITH LOVE: CHIKANKARI FOR EVERYONE.
Step into our chikankari world, explore and shop this beautiful craft for your everyday wear.
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